iPhone 4 Pre-Order – What Really Happened?

Posted on: June 15, 2010
2 comments so far (is that a lot?)

For the MILLIONS of us who were waiting impatiently for the iPhone 4, today was supposed to be a day of glee – getting our pre-orders in for the iPhone 4 so we wouldn’t have to wait in line for hours on launch day which is Thursday, June 24.

Boy, was today a pure nightmare. AT&T’s servers failed from early in the morning (midnight, 4:00am, 7:00am, 10:00am, 12:00pm and so on and so forth). AT&T had to literally close some of their retail stores because people were lining up outside since we couldn’t pre-order our iPhone 4 via Apple (which they couldn’t pre-sale their own product due to AT&T’s authentication servers going down). So what happened?

According to several reports, the demand was way too much for AT&T and Apple’s servers. Many ask, why in the world would AT&T and Apple not be prepared? Great question that we may never know – but to play Devil’s advocate, the iPhone 4 pre-sale sold out by 3:30pm CST. This has NEVER happened in regards to an Apple product, to our knowledge. So clearly, the demand was much bigger than anticipated AND this is the first time an iPhone was launched multi-country which obviously didn’t help either.

I finally was able to order my iPhone 4 at 10:30am today, yet my coworkers couldn’t order there iPhone 4s until later in the day. It was a complete touch and go, both for Apple and AT&T, all day and a lot of people are TICKED off. Can’t blame them.

Here’s what we know:

(1) Many iPhone users were upset that Apple nor AT&T sold the white iPhone 4, but reports are claiming Best Buy was selling them.

(2) According to BGR, “We’ve been able to confirm with multiple sources that all of the AT&T pre-order iPhones have been spoken for. Anyone who placed an order after 1:30pm Pacific can expect to get their iPhone 4 between June 25th and July 5th.”

(3) AT&T finally made a press announcement later this afternoon: “Because of the incredible interest in iPhone 4, today was the busiest online sales day in AT&T history. As of Tuesday afternoon, customers who preorder iPhone 4 moving forward will receive their device on June 25 or later, depending on when the order is placed. We’ll email customers with confirmation once their order is placed, and again when it ships. In addition, we will have devices available on a first-come, first-serve basis in our stores beginning on June 24.”

(4) How many times did we see this at Apple? I saw it around 12 times, starting at 5:00am and FINALLY going to AT&T (as instructed by the blogs) to get my iPhone 4 around 10:30am. I am lucky, I think. We’ll see if I actually get it.

well be back soon please alert 300x96 iPhone 4 Pre Order   What Really Happened?

(5) Got to give it to Gizmodo (who may have a vendetta against Apple since Apple snubbed them for stealing their prototype, but Gizmodo had and has several updates of what went on during today’s complete AT&T and Apple disaster. Truly, VERY disappointing: Click Here to read Gizmodo’s time line of what went wrong.

(6) So if you’re someone who was lucky enough to get an iPhone pre-ordered before 1:30PST/3:30CST/4:30EST, then we SHOULD be getting our iPhones mailed to us via FedEx the next day. Important Note: You should not only have received a confirmation on your screen but also an EMAIL confirmation with the status order number and instructions on what to do when you get the iPhone to activate it. If you do NOT have this yet, give it 24 hours.

So, there you have it. Is Apple excited that every iPhone has sold out for pre-orders? Sure. But is it worth to have thousands of people pissed off because AT&T couldn’t handle the pressure, yet again?

Would love your thoughts below. Bottom line, you can always get one on June 24th in the Apple store. More details to follow.

2 Responses to “iPhone 4 Pre-Order – What Really Happened?”

  1. Moxie Mo Says:

    Just an update – I am a premiere AT&T customer (I have a business discount on my personal phone) and I just found out I got charged TWICE and now show TWO iPhones being sent to me!

    So frustrating. AT&T said they’ll hopefully catch their error before they ship, but that didn’t stop them from charging me TWICE. And to make things worse, AT&T told me “this is happening to a ton of people.” Really?!

  2. Michelle Says:

    They just charged me twice too! and boy are they going to hear it because my bank account is in the negative now! This is the second time they have mistakenly charged me for over $200. The first time they decided to take $200 from a debit card I had used the month prior to pay my bill.. without notifying me.. and it wasn’t even my bank account!

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